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Fastrack is one of the well-known brands owned by The Titan Company Limited(Titan), the fifth largest integrated own brand watch manufacturer in the world. Titan is widely known for transforming the watch and jewelry industry in India.
• 15 min read
If we correlate the life before and after the pandemic, we can witness that people are more likely to focus on personal health, fitness, and hygiene now. ‘Wearables’ is one area that is helping the world in maintaining the streak. In recent days Fitness Bands, Smartwatches, VR, Smart Clothing, Ear Buds, and many fresh wearable technologies came into existence. But Smartwatch is our area of interest for the day.
For Titan (fastrack) entering the smartwatch market was tough with solid competitors like Apple watch, Fitbit, Amazfit, Oppo, Noise, Fossil, etc. and many other in the market. To compete with such players, fastrack need a smart watch design that is much smarter and stronger, which in turn lead to the raise of the product “Reflex Slay”.
According to Pew Research Center survey, the graph of people who adapted smartwatch got a drastic spike over the decade. Most of them use their smartwatches to track their balance between the world and their physical & mental wellness.
What was my role?
Product Designer
Who did I work with?
Uday Kiran Kavaturu (Sr. Business Analyst); Sai Sudarshan (Product Owner, Titan);
What did I work on?
Secondary Research, Competitive Study, UI Design, Motion Design, Prototyping
What did I learn?
Design for accessibility, IoT & Hardware Limitations, Business Models, Product Execution
What tools did I use?
Google (for Secondary Research), Sketch (for UI Design), Invision (for Prototyping), Zeplin (for design hand-off)
The Fastrack Reflex Series of Activity Trackers are the ultimate Activity Trackers. Adding to this collection - The Fastrack Reflex Slay, the first ever smartwatch by Fastrack
No dish has the same recipe. Similarly, not every problem has the same solution. To acheive the right solution we need a right design process defined for the given problem statement. Here, we have defined following process for delivering the design solution.
Why do we need a smartwatch anyway?
This isn’t it, we can do a lot more based on your watch capabilities. Few watches can even track your Pulse, SPO2, Blood Pressure, etc.
Out of wide range of features by fastrack Reflex, here are few key features that makes it unique than others.
Receive
Calls
Check
Notifications
Heart
Rate
Active
Aports
Control
Camera
Blood pressure
Sedentary
Alerts
Find My Phone
SPO2
Control Music
Stopwatch
&
Timer
Sleep Analysis
Alarms
Weather
Lot more...
"Animation is a powerful tool in a designer’s toolkit. Animated effects can help transport users
between navigational contexts, explain changes in the arrangement of elements on a screen, and
reinforce the hierarchy of UI elements. Consequently, they are an essential element of
interaction design."
- says Nick Babich in an Adobe
article
*Apple watch mockup is for representation purpose only
How do you say if something happened on your mobile?
Exactly. Haptic feedback is one of the most key features a smartwatch can provide. Among
different haptic
feedback patterns, vibration is one of the most accesible pattern for almost all types of users.
To
enhance the smartwatch user experience we have defined a set of vibration patterns to be used
across
the watch. Here’s few of them:
This is where design talks more than words. Keep scrolling!
The journey I had in the design process is interesting. There were different stakeholders working from different geo locations and everyone is so clear on goals to acheive by the end of design. Few of the key takeaways I had were,
Interested to know more about smartwatch and haptic design?
Here are some articles I wrote just for you on medium.