UX Glossary Research & Discovery

Affinity Mapping

Research & Discovery

A synthesis method where observations, quotes, and ideas from research sessions are written on individual notes and grouped by thematic similarity. The resulting clusters surface patterns across many data points, helping teams move from raw research to actionable insights without losing the nuance of individual observations.

Related Terms

User Research Contextual Inquiry Empathy Map Card Sorting
← Browse all UX Glossary terms