UX Glossary Process & Methods

Kano Model

Process & Methods

A framework for categorizing product features by their relationship to user satisfaction. Features are classified as basic needs (expected, their absence causes dissatisfaction), performance attributes (more is better), or delighters (unexpected bonuses that increase satisfaction). The model helps teams prioritize work that genuinely improves perceived quality rather than just adding volume.

Related Terms

Jobs-to-be-Done User Research Design Sprint Design Principles
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